Program Book Advertising

The Program Book is distributed to 3,000+ members during the convention each year. This approximately 75 page document is produced on high-gloss paper in color and black and white and features information about our Guests of Honor, panelists, pros, the programming schedule for the convention, artwork and more.

¼ Page


Quarter Page ads are vertical only (5.5″ × 4.25″).

½ Page


Half Page ads can be horizontal (8.5″ × 5.5″)
or vertical (4.25″ × 11″).

Full Page


Full page ads are 8.5″ × 11″ vertical.

For more details on advertising requirements, please see this information sheet (25KB .pdf). The deadline for submitting advertising for the Program Souvenir Book is February 27, 2017. Please send all advertising, and questions about advertising, to

Swag Bag Advertising

Swag bags are distributed to our attendees when they pick up their badges. To place fliers or promotional items in the bags, items must be of interest to our membership (for example, having to do with science fiction, fantasy, science, or other areas of fan life). The Norwescon Chair has final say as to what can be included.

Bags will be assembled on Sunday, April 9th, 2017.

If you or your organization has fliers or other material that you wish to include in the packets, you may either arrange to get them to the Norwescon Transportation Department by Thursday, April 6th, or bring them to the hotel yourself April 9th by noon.

If you wish to mail materials in, please send them to:

c/o Pawtowski
118 SE Everett Mall Way, #151
Everett, WA 98208

Please remember that materials mailed in must ARRIVE by April 6th.  If the shipment is very large (more than 200lbs) then the Transportation department must be informed ahead of time of what it is, who is sending it, the estimated arrival date, the shipping company, and the shipping company tracking number, once it is shipped.

If you wish to hand-deliver materials before the stuffing party, please contact the NWC Transportation Dept. at and make arrangements. The Transportation Dept. would appreciate advanced notification of any materials that are brought to the stuffing party or mailed in advance, but that is not a requirement.

NOTE: Norwescon reserves the right to reject any material deemed unsuitable or inappropriate (this has very rarely been an issue in the past). Any materials placed in the registration packets must be appropriate and suitable for a mixed audience of SF fen, including those under 18. Norwescon does not sort the packets by age of recipient or any other demographic criteria. Non-SF&F related commercial or political materials may not be accepted. If you are at all concerned about your material, please submit a sample to the Con Chair for review in advance. Any materials not reviewed in advance will be reviewed by the Con Chair at the stuffing party and may be rejected at that time.

Organizations that wish to include fliers or coupons are asked to help with the stuffing if feasible, but that is not a requirement.

If you are bringing materials to the stuffing party yourself, please be on time. In the past, those that have brought material in late usually ended up in a corner of the room adding their materials to the packets that have already been stuffed. Not nearly as much fun as being in the conga line of stuffers. We plan to stuff ~3500 packets, so plan accordingly. Excess materials will be placed on the flier rack at the start of the con.